Podcast 8

This is the 8th podcast we have to update you on all our fantastic progress!

Gaga EG 5 - Just Dance

About the Video
Directed by: Melina Matsoukas

Track: Just Dance
Genre: Dance-Pop

Lyrics

Summary
This video focuses on gaga and her visit to a party. she arrives in a limousine, and starts music playing on a boom box.

Costumes

Costumes were my main concern for this video, I felt like lady gaga would average around 10 costumes a video and, based on research up to this point, the average is 10, but I feel like this may be slightly inflated by GUY - An ARTPOP Film.

The video features the following costumes:

A Black Wig/Suitish outfit

Pink Jacket

Zebra

High Key outfit

Dungaree outfit

Swimming pool outfits

So, as you can see, the number of outfits here is significantly lower, just 6. This may be because Gaga was not as well known when this was produced and so she may not have had as big a budget behind her.

This brings the average to 8 outfits, well within what we can do, however, I believe we should add one outfit to this total, in order to compensate for the above point.

Making a Google Calendar

I made a google calendar to use as a production schedule, and this is a video explaining how i made it.

The example google calendar can be found here: (has been halved in size)


And our Production schedule can be found here:

Copyright Request

In order use the track 'Bad Romance', we needed to request the use of the track. We did so by emailing Universal Music Publishing Group, The email is below:

Our Email requesting use of the track.

Hello, We are A2 Media Studies students at Ilkley Grammar School. We are working on a music video for Lady Gaga's "Bad Romance" for our coursework assignment. This is for the purposes of our coursework, not for any commercial use or gain. We would like your permission to use the audio track for "Bad Romance". We will upload rough and final cuts of our video to YouTube, always acknowledging the third party copyright ownership that YouTube generates. We'd be delighted to discuss the concept we have for this video if you are interested, or to simply answer any further questions you might have. You can also address any queries to Mr Burrowes, Head of Media Studies at the school, whose email is david.burrowes@ilkleygs.ngfl.ac.uk. The coursework itself is the production of a digipak, magazine advert and a music video for Lady Gaga.  Many thanks, Conal Walsh (cw136902@ilkleygrammarschool.com)Amber Pianforini (pa075401@ilkleygrammarschool.com) You can find a blog showcasing our work at amvid.blogspot.com Ilkley Grammar School, Ilkley LS29 8TR.

Their response is below:

UMPGs response

We were very pleased by the positivity shown in this email. And we shall be seeking further contact with Sony/ATV.

Pre Production Vodcast

Our vodcast on pre production and our influences

Audience and Technology Vodcast

This is the vodcast on audience and technologies, and how we have used technologies to help with our audience research

Bad Romance - Recording Studio Test Footage

We edited together the filming we did in the recording studio, and we're pretty happy with how it turned out, obviously a lot of the song has not been edited and there are a few points where we could do with more footage to insert, but for now, we are very happy with it. We will be using this to get some feedback on how charlie performed as Gaga.

Gaga EG 4 - Paparazzi

About the Video
Directed by: Jonas Åkerlund

Track: Paparazzi
Genre: Dance-Pop

Lyrics

Summary
Jonas Åkerlund presents a very filmic video, taking heavy inspiration from classic french silent films, particularly in the style of the titles. This video presents a clear storyline, though is something of a concept video, as the story bears little resemblance to the lyrics

Video Synopsis
The video starts with various artistic shots of a seaside mansion, which leads to gaga and her boyfriend, kissing in bed. They head outside, and kiss on a balcony, there are shots that look to be from a camera, and gaga is pushed from the balcony and is shown falling on a spinning spiral background. there are multiple photographers around her when she has fallen, we then see gaga getting out of a car, she is wearing a costume with what looks like a neck brace on it. she is lifted into a wheelchair and then starts to change clothes. She changes into a gold robotic costumes, and gets up with the help of crutches. the next verse focuses on gaga cavorting on a sofa while singing the song, this is interspersed with images of dead women. She then enters a room with various similarly dressed dancers and dances through this chorus with them. The bridge is made up of shots of gaga in an elevator with flashing lights and one of her great danes. She is back with her boyfriend and starts preparing drinks, putting poison in his. He dies and she calls the police. The final part of the video shows gaga, still hounded by photographers being escorted away by police.

Costumes

A total of 9 costumes from Gaga in this video. Which appears to be just above average for her.

Costume number 1

Neck brace costume

Metropolis costume

Sofa costume

Cirque du soleil

Elevator costume

Micky-Mouse Costume

Arrested costume

Jail costume

Intertextuality
I personally, immediately felt the titles were references to silent films it felt, to me, that it was specifically french silent films, even though i had not seen any film with titles like it.
There are a few intertextualreferences that I did not notice, but were drawn to my attention through my research.
these include a reference to vertigo, a classic by Alfred Hitchcock, with the spirals and the way in which gaga falls and is rushed to.
There is also a reference to Metropolis, in the metal outfit.

Podcast 7

This is the 7th podcast we have done for the production

Podcast 6

This is our 6th podcast for the production.

Gaga EG 3 - Alejandro

About The Video:

Directed By: Steven Klein

Track: Alejandro

Genre: Synthpop

Lyrics

Summary:

One of her more controversial videos, with significant religious references and the involvement of scantily clad men in leather and fishnet tights. This gaga video represents a fatal combination between Gaga and director Steven Klein.

Video Synopsis:

The video starts with various men saluted out and marching in a militaristic manner, this then fades to a shot of gaga, which combines with the sad start of the song. this us combined with shots of the sacred heart being carried, by gaga as part of a funeral parade. We also see a soldier with a golden gun sat on a bed, wearing only his underwear. interestingly the first drop is not reflected in the video's editing. in fact the second drop does not lead to a change in shot. most of the first verse and chorus are made up by cutting between the men dancing and gaga dinging. The next verse and chorus are also centred around two settings, the red nun on the bed and gaga in the bedroom area, with all the men. the bridge is then made up of shots of gaga in the Joan of Arc costume and also Red nun gaga swallowing rosary beads. This leads into the build before the chorus, which is made up of gaga in a studio setting, with men marching around her, the shot fades and pulses with the beat of the song. The drop then leads to shots of gaga dancing with the men in the miltsry bra outfits. The music then mostly stops, and gaga is seen performing in the leather and sunglasses, this is combined with shots of gaga, almost flashback like, through the video, and a man watching riots. There is then a drop, which switches beween two scenes mostly, (studio and the military bra scene) but also leads to the Joan of Arc scene, and the red nun. the end features gaga removing her Joan of Arc costume and a shot coming up the bed of the red nun gaga, which ends with the film burning out, starting from her mouth and eyes.

Costumes:

8 costumes from Gaga in this video, which is seeming to be the lower boundary of the average.

Funeral Clothes

Dictator/Leader

Red latex nun

Underwear

Joan of Arc

Plain black

Military madonna

Topless underwear and leather jacket

Intertextuality
I couldn't find many references to previous texts, aside from the bra with the guns, which reminded me of Madonna and a costume she wore (and also the bra from bad romance). And the end part, with the leather jacket, reminded me slightly of Freddie Mercury. Other references include the sacred heart of jesus and Joan of Arc.

Gaga EG 2 - Poker Face

About the Video:

Directed by: Ray Kay

Track(s): Poker Face
Genre: Pop

Lyrics

Summary:
Seemingly standard video from Gaga. The video, much like the song, is fairly risqué, but without being overwhelmingly so.

Video Synopsis:
This video shows gaga as something of a Diva/pop princess, she presents herself as being something of a player, fitting very well with the track and it's lyrics. She is shown at various points dancing with a group of men, and in another, similar shot at the same location she is stood alone, perhaps presenting a view of gaga being backed by men, but standing well independently. When we take this video as being a branding asset for gaga, which for many videos is the case, we are shown gaga as being someone who isn't afraid to use and abuse. The intertextuality at the start shows gaga as building on existing ideas. The video does well to appeal to gaga's growing fanbase, featuring both men and women stripping in a game of poker shows her need to appeal to both the heterosexual male, but also the homosexual male. And similarly with women. gaga is presented as someone the majority of the men at the party want to get with, showing the application of the aspiration and personal indentity side of the Uses and Gratifications theory from Dennis Mcquail. Through the video, Gaga cavorts in various places in varying states of lonelyness, sometimes on her own, and other times with a large crowd around her.

Costumes:
A total of 7 costumes, which is a little low for Gaga. Here's a list:

Black glossy swimsuit

Rather plain black crop top and leggings

Glimmery beaded silver top and gold triangle on face

Pop Culture Glasses

Blue Swimsuit

White swimsuit

Intertextuality
There was a significant reference to James Bond as the video started, and gaga left the pool.
From my own experiences I can find no further intertextual references, and research that I have done has not been helpful.

Example shoots planning sheet

When going out to film, we made sure to complete on of these so we would know what we need to film.

Audience Research 1

This is the first

Podcast 5

This is our 5th podcast!