The ingenuity of Lady Gaga's marketing perhaps best exemplifies the impact and potential of digitisation, one of the core case studies in Elberse's 'Blockbusters'(2013). This instance success has been fuelled by Lady Gaga's fans who she calls her 'Little Monsters'. and her strong bond with them continues to fuel this in her ongoing success and brand values.
This can also be signified by her statistical success as follows:
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| Statistical Information - Link |
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| Number Of Number 1s |
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| Lady Gaga's Official YouTube Channel, which has over 700,000 Subscribers |
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| Lady Gaga's Official Twitter Page, which has over 43M Followers |
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| A tweet from a fan that Lady Gaga retweeted |
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| A dedicated fan, this shows the extent and the sheer loyalty to her followers |
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| Lady Gaga's Official Facebook Page, which she has 67M Likes |
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| Lady Gaga's Official Instagram, which she has nearly 5M Followers |
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| Lady Gaga's Official Vevo Page, Which she has 5.5M Followers |
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| Most followed accounts on Twitter |
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| Link to the website |
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| Lady Gaga's own fanbased website |
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