Blog about my A2 coursework. I will be producing a music video, digipak and magazine ad as part of a promotional package for Lady Gaga's Bad Romance.
Tuesday, 23 September 2014
AP: Applying Stuart Hall's Reading to Beastie Boys Sabotage
Applying Stuart Hall's theory of preferred reading, because of my age I am unable to understand some of the intertextual references of this. Therefore when watching a music video such as Beastie Boys Sabotage (1994, Spike Jonze) I don't understand what is going on, which in turn turns my reading from preferred to oppositional because the preferred reading is misunderstood.
The video is based on 80's cop drama or American 80's cop films. Since I was born in the 90's I don't remember this so I found it hard to link between the 2 making my reading oppositional than preferred.
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