Video Research 9 | Fragma - You Are Alive

This video, in amongst the extreme cavorting features multiple elements, such as the constant objectification of the singer, the eisensteinian montage and the intertextual references to Lita Ford's Hungry, Baywatch and perhaps even to Bond.

The video is very much a performance video, with elements of a concept video produced by the running around. The video also features editing that is synced to the track, such as:

• At the start we get relaxed, slower shots as the intro happens.
• The shots used have the focus on singing when it happens, but also cuts to cavortion and also to the apparent breasts we are expected to see in the fruit. 
• as we build to the chorus we get shots of the run beginning
• as the chorus starts we get faster shots of the cavorting in the water, as well as the slo-mo bay watch running
• We repeat a similar style in the second verse, and again the build leads to a wave crashing, interspersed with running shots. Through the running shots we get closer to the singer.
• as the build climaxes we are treated to interspersed shots between the singer getting splashed and the runner's chest.
• as the chorus begins, we get more shots of more waves, and the singer continuing to cavort. 
• We also see shots of a row boat, perhaps to indicate the end/rowing to shore after sailing on a ship?
• As the song starts to fade out, we see sunset shots and children playing in the water, and the video ends with the singer spinning around while coming out of the water.