Planning Scene mindmap

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Gaga EG 1 - G.U.Y. - An Artpop Film

About the Video:

Directed by: Lady Gaga

Track(s): Artpop, Venus, G.U.Y., Manicure
Genre: Pop/Dance

Lyrics

Summary:
A very filmic video from gaga, combining 4 songs into one video, although not full songs.

Video Synopsis:
The start we see a group of men fighting with each other over a falling cloud of money, they carry bows and there are arrows scattered on the ground, as the men leaven we see Gaga, who has wings and wears a full tight-like suit, she has been shot by an arrow. She has wings which look a lot like the wings from Skellig. we get the title for art pop showing in a similar way to the titles for alejandro. The camer then pans away, to show the men walking off victorious. Gaga starts to rise, building her strength as the song builds. she then falls, unable to continue. we see a helicopter shot and return at sunset, where she begins to rise. and removes the arrow head from herself. Then we see her approach a palace, but fall at its gate. the guards come and help her up. Venus begins as she is carried, like a messiah. venus' title shows on screen like Artpop's, she makes her way by various dancers and gets covered in flower and lowered into a pool, where she is moved away from the edge and pushed under. We go over to the real houswives and cut back for the start of GUY,  where gaga arises from a huddle of people. We see gaga in various places, incuding in front of a rose wall, and in the middle of a room of dancers. after the chorus, gaga is in a pool, and also dancing with various men. She also approaches a popular minecraft youtuber, skydoesminecraft, who uses a computer running something like the game minecraft to ressurect Michael Jackson, Ghandi and Jesus, as they wake we see gaga on a lego sculpture. We then go to another room of dancers, were they all perform a very sexual dance. next gaga enters an office and starts assinating people, replaceing them with the G.U.Y. clones. the video finishes after another dance sequence, with various clones being released into the world.

Costumes:
I have counted 12 costumes in this video. They are:

Skellig

White Swimsuit

White Bikini

White Goddess

Bear Swimsuit cover

Black Swimsuit

Gold Swimsuit

Leg Body

White Dress

Long Coat

Bejewelled Leotard

Clear/Silver Dress

Red Swimsuit

Topless (Hair Bra)

Topless (Blue Cloth)

Intertexuality:
In the music video I noted various intertextual references:

• Skellig
• Reference to Alejandro's titles
• Reference to minecraft (video game)
• Reference to Nathan Sawaya's Yellow

I, personally couldn't pick up any more intertextual references, but noticed the real housewives of beverly hills featured in the video, as did people dressed as Jesus, Ghandi and Michael Jackson. Andy Cohen starred as Zeus and Minecraft Youtuber SkyDoesMinecraft stars in the resurrection scene. 

AP: Audience Research - Guardian - How To Be A Female Pop Star In 2014

How To Be A Female Pop Star In 2014

What this shows us that the media is skewed in a way that prevents women being who they are, they have to follow a certain formula that is liked by all in order to become famous or have a chance in the music industry. It is said that they will not get a job unless they are willing to express their bodies for the viewing pleasure of others - this usually being men which relates back to Laura Mulvey's Theory of Male Gaze.

This is also caused by the lack of female faces 'behind the scenes' in a music video. Most people at the top of the record industry are male and most of the directors in their music videos are also male, this giving a male skewed view on the industry that arguably promotes the use of women for male audiences due to the explicit material. Which is why there has become a 'backlash' on feminism however has only made matters worse as people are turning their heads in the opposite direction and are saying 'fuller more curvy girls are better' which there has become 2 sides of the aruguement, some which argue that this is a good thing and that the media is wrong to portray women if they get slightly larger, but what this is doing is actively getting girls to join the gym to get larger derrieres which is also creatinvg pressure elsewhere to have this 'new idolised perfect figure'. All this is doing is turning the tables and deflecting the pressure elsewhere. This has also created a bad vibe due to in some songs women being called 'skinny bitches' but then some must ask.... What is wrong with that? The other side of the arguement is that the pressure then falls on the media especially in the fashion industry where models are used which are polar opposite to this new theory. Which many claim is just a trend and a passing phase. 

Click Here for a link to the page.

AP: Lady Gaga Meat Dress Intertextuality

We originally believed that Lady Gaga had created the meat dress from her own initiative. With a stab at the media about women being perceived as meat and a supposed stab at vegetarianism. 

However with further research into this we found a website that contained a comment at the bottom by a member of the public about the dress. This can be found here.

This is the comment we found. 

This is the supposed dress it has been taken from. 

Lady Gaga's Dress. 

Podcast 3

This is our 3rd podcast.

In this exciting installment of our hit podcast series, we talk about:

• Our Audience research
• Our expectations of the genre
• What we want to have achieved by next week

AP: Lady Gaga Audience Research Questionnaire

We created a video to show to our target and secondary audiences to clarify our initial target audience to check it is in line with what we intend to produce.

Target Audience: Initial Outline

We will be taking further research into this shortly, but for now here is our initial outline for who we think should be out target audience for our gaga video

Core/Primary

Gender/Sexuality: Female/Gay Male

Age: 15-24

Direct Link to: C1C2DE

Wider Demographics: Zeitgiest-y, fashionable, iPhone, BBC3(ish), Radio 1, Vouge, Instagram,  Buzzfeed, Pintrest,

Typical gaga male fan

Secondary

Gender/Sexuality: Heterosexual Male (both genders younger and older than core)

Age: Tween-Early Teen; 25-44

Minor Links, if femme fatale is involved, to: AB

Wider Demographics (25-44 Heterosexual): Clickhole, verging off of fashionable, Android, Reddit,






A Note On ABC1s:
It is used to denote social class and income
Roughly:
AB-C1C2-DE
Upper-Upper and Lower-Working
IE: Broadsheet and complex/foreign dramas are seen as appealing to ABC1s.
By contrast, Tabloid newspapers, sitcoms and film genres such as rom-coms are considered typical C2DE

higher up=more sophisticated and intellectually capable.

AP: VidEG Genre1 Stay - Rihanna

ACT: Rihanna

TRACK: Stay

YEAR: 2012

DIRECTOR: Sophie Muller

GENRE: Pop, R&B

MAIN AUDIENCE: Male and Female 15-24

LYRICS

RELATIONSHIP BETWEEN VISUALS + LYRICS: 

The lyrics have no meaning to the overall visuals but what does come across is the feeling of isolation which is reflected in the song. 

GENRE CHARACTERISTICS: 



INTERTEXTUALITY?

No  obvious intertextual references. 

PERFORMANCE, NARRATIVE AND/OR CONCEPT?:

Just a performance video however is set in a bath tub so therefore could be argued that it has a concept behind it. 

PERFORMANCE STYLE: 

Isolation, a safe video in comparison to her other songs and not as outgoing, however there is still an element of exploration due to her being in a bath tub naked. However the water is cloudy to obscure her nudity.

STAR TREATMENT:

There is a lot of star treatment as it is just the two performers shown in the video with Rihanna being the main feature. 

PACE + ANY VARIATION OF PACE: 

There is just one slow pace throughout the song and this doesn't change throughout.

SHOT VARIETY + NO. OF SETUPS: 

There is a lot of creative shots with a wide range of shot variety.

LOCATION/S + MISE-EN-SCENE: 


There is only 2 locations filmed in this includes a bathroom in which features Mikky Ekko singing at the side of a bath in a separate location from rihanna. Rihanna also stays firmly placed in the bath only changing her position therefore keeping budget down. 

NOTABLE SHOTS/FRAMING: 

There are a series of creative shots which feature some interesting angles, others include neither of them some of these include water being splashed. 

DIRECTOR STYLE:

The Director takes many solo female artists, this is who she concentrates on most.